"I'll never forget my first sip of fresh-squeezed orange juice. After a game of basketball on a hot fall day in Isla Vista, my college buddy and I went to a market in the UCSB student ghetto that had a fresh-squeezed OJ machine. He went for it immediately, but I balked at the price. (As one of seven kids with parents who were teachers, I grew up without much money for even the smallest of luxuries.) 'It's all the same thing,' I told him.

But my buddy insisted. 'Once you try this, you'll never go back to concentrate,' he said. And he was right. It was a night and day difference, worth every extra penny. I had to taste it to believe it.

When it comes to artichokes, the difference between what we do and what the North American public is used to is just as stunning. And it's one you have to taste to believe."

— New Road Naturals founder Peter McGinn

Artichokes have long been prized for their famously unique flavor — it's elegant, buttery, slightly nutty, with a mysterious hint of subtle sweetness. And more and more people are now discovering that this delicious vegetable also has some amazing health benefits. Artichokes have one of the highest percentages of antioxidants in the entire vegetable family.

At New Road Naturals, we capture the full essence of this wonderful vegetable. Gertie's Fresh Refrigerated and Gertie's Finest salsas, spreads, and tapenades that feature artichokes are made with only fresh, raw artichokes — artichokes that have never been cooked, double processed, or otherwise preserved. That famous, field-fresh flavor, the delicate, tender texture, and all the wonderful health benefits are locked in right at the source. The difference in quality is one you won't believe until you taste it yourself.